Sharan Satish
Kombucha Design Campaign
JUG is a modern kombucha brand designed to feel simple, accessible, and made for sharing in a crowded and often over-styled market. The name ties directly to the jug-based packaging, reinforcing a straightforward, communal approach that repositions kombucha as an everyday beverage rather than a specialty product. Targeting health-conscious consumers who value craft and clarity, the identity uses bold typography and a controlled color palette to create a confident, contemporary presence with strong shelf appeal.
Packaging
Designed in Adobe Illustrator
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The JUG Kombucha packaging mockups present the final brand as a fully realized, production-ready product. High-fidelity digital mockups showcase the jug-style packaging across three flavors—Mango, Damson Plum, and Black Cherry Lemonade—demonstrating consistent branding, clear hierarchy, and strong shelf presence. All labels were designed as print-ready flats, including dielines, crop marks, nutrition facts, barcode placement, and required legal information, with mockups accurately reflecting every side of the package rather than just the front.
Labels
Designed in Adobe Illustrator
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Front Label Dimensions: 4 x 6 Inches
Rear Label Dimensions: 2 x 3 Inches
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The JUG Kombucha label designs translate the brand identity into a clear, cohesive packaging system built for real-world production. Each label was designed to function within a unified framework while allowing flavor differentiation through color and typographic emphasis across Mango, Damson Plum, and Black Cherry Lemonade. All labels include required packaging elements such as nutrition facts, barcode, and legal information, and were developed as print-ready files with full layouts for the front and back side of the container, balancing visual impact with clarity, legibility, and compliance.
Advertisements
Designed in Adobe Illustrator
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The JUG Kombucha advertising designs extend the brand identity into large-scale and public-facing formats, including a newspaper ad, a bus stop poster, and a billboard. Each advertisement was tailored to its specific environment while maintaining consistent typography, color, and brand voice, ensuring immediate recognition across contexts. The designs emphasize bold simplicity and legibility at varying viewing distances, demonstrating how the JUG brand translates effectively from print to urban-scale advertising.